T.S.Srinivasan, President and CEO
Tax professionals and accountants manage vast volumes of documents. Complex workflows such as permission-based sharing, signature management, and change tracking make day-to-day operations challenging without software tools. In response, tax professionals and accountants have traditionally patched together consumer-grade products such as generic text editors and email. Oftentimes the poor fit that these products offer makes the problem worse.
To disrupt this situation, CoralTree, Inc. has designed CoraCloud: an all-in-one document collaboration platform that packs a multitude of functionality into one highly specialized cloud-based product. CoraCloud includes finely tuned sharing features, in-browser document editing, secure real-time collaboration using file locks, e-signature functionality, and more. All features are customized specifically for tax professionals and accountants, ensuring that the software adapts to existing workflows.
“We have gathered feedback from thousands of firms in the accounting industry. We built CoraCloud from the ground up to address their needs,” says T.S. Srinivasan, President and CEO, CoralTree. “It saves our users significant time because they can unify and organize all their data in one place.” Keeping data in one cloud has the additional benefit of reducing information leaks that occur when managing data between disparate systems.
CoraCloud is built with an intuitive, visually appealing UI that makes even complex workflows easy to manage. It has been designed to be self-service so that even small tax and accounting firms without a dedicated technical staff can get up and be running quickly. Every feature has been built with a thoughtful user experience, such as the e-signature tool that has a “drag and drop” interface to easily prepare even the most complex documents with precisely placed signatures, initials, and dates.
We have gathered feedback from thousands of firms in the accounting industry. We built CoraCloud from the ground up to address their needs
“We’ve built CoraCloud to be extremely user-friendly so that users with any level of technical expertise can succeed with it,” says Keshav Srinivasan, CTO. “We’ve invested heavily in UX and graphics design. We plan to keep improving the user experience over time.” CoraCloud is highly extensible with its “widget-based” feature management system. New functionality is packed into self-contained widgets that guide the user to complete even complex workflows in a streamlined process.
CoraCloud allows tax professionals to handle multiple customers during high-pressure tax seasons. Tax professionals work under pressure to complete tax-related documents within 30 days, as customers often send documents in at the last minute. As a result, it becomes unmanageable for them to prepare their tax returns on time—ultimately increasing the chance of losing customers. “By streamlining workflows and making them simpler, we improve tax professionals’ productivity and help them manage every single client with a high level of care,” says Jimmy Sinha, VP of Growth, CoralTree. CoralCloud also helps clients to follow up with their own customers for pending documents, which plays a vital role in eliminating last-minute mistakes.
CoralTree is focused on continuing to add more functionality into CoraCloud while making sure the product is affordable for small and medium tax and accounting firms. Innovation is a top priority. The company aims to bring enterprise-grade technologies to small businesses, such as high-powered search functionality that lets clients search across millions of records in seconds.
“Our team never blindly designs a product. We listen to our customers and take feedback very seriously. Going forward, we aim to keep investing heavily in R&D and bring new technologies to customers that they could not envision before,” concludes T.S.